Brainrot Dictionary
What is RIZZ?
RIZZ
/rɪz/
Quick Answer
Rizz refers to someone's ability to charm or attract others, especially in a romantic context. It can be used as a noun ('he has rizz') or a verb ('to rizz someone up'). The term was popularized by YouTuber and streamer Kai Cenat and became Oxford's Word of the Year in 2023.
Lore & Origin
Rizz emerged from New York City internet culture, primarily through Twitch streamer Kai Cenat who began using the term extensively in 2021-2022. The word is believed to be a shortened form of 'charisma'. It exploded into mainstream awareness in 2023 when it was named Oxford Word of the Year, beating out competitors like 'Swiftie' and 'situationship'. The term crossed from Black American internet slang into global youth vocabulary within just two years.
Rizz has spawned an entire taxonomy of subtypes. 'W rizz' means having good charm, while 'L rizz' means being terrible at flirting. 'Unspoken rizz' is the highest tier — attracting others without even trying or speaking. The concept has been applied far beyond dating, with people describing everything from job interviews to ordering food as requiring rizz.
Usage Guide
"That man's got unspoken rizz fr"
Complimenting someone's effortless charisma
"She rizzed up the entire party without saying a word"
Using rizz as a verb to describe charming behavior
Live Feed
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How rizz became Oxford Word of the Year
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